Archives: Success Stories

Woody conceived strategic marketing concepts and executed plans to rent vacant buildings, raise property values, and stimulate retail sales. Since the strategy was prepared in 2000, many recommendations are still in place – the street flags that mark downtown, outdoor dining, Art Crawls, Farmer’s Market, and a beer festival- Hickory Hops, among others.

After 20 years in business, Cline Associates saw the need for a refresh on their branding efforts and brought Woody in to take the lead. Providing the creative impetus for the complete re-branding, including logo, business cards, website, and more, Woody left Cline Associates with “something that any large corporation would be proud of,” according…

In a down economy, Woody developed a fundraising strategy to raise $3.6 million in capital for the expansion of the Science Center to include a water touch tank and a digital planetarium. The strategy included name creation, branding, a campaign plan, and successful execution.

Woody helped launch Applachian State University’s new Hickory, NC campus, called the Hickory Metro Higher Education Center (HMHEC). A strategic marketing plan was created and executed which enhanced brand awareness to the point that the Center experienced a tripling of enrollment within the first four years of its existence.

In 2010, Woody stepped into the role of Virtual Marketing Director for the Japanese-based machine tools manufacturing leader, which did not have an in-house marketing department. As a result, Murata’s approach to marketing was reactive. Applying proactive, strategic marketing concepts, the company has seen tremendous results during Woody’s tenure. In 2013, under Woody’s leadership, the…

Southern Glove, is a personal protection equipment (PPE) manufacturer that has been family-owned since 1945. Woody has helped the company with marketing deliverables for over 10 years and has managed the comprehensive marketing program as marketing director for four years. One highlight of the Southern Glove marketing program was the deployment of a new responsive…

As virtual CMO for Beech Mountain Club, Woody built a strategic plan to recruit new and retain existing members. From this plan, new messaging and tactics were launched within a newly rebranded public-facing website. Additionally, Woody participated in and evaluated the tour that prospective members took and offered suggestions to improve the overall experience. Existing…

Precision Drive Systems (PDS) hired Woody to virtually direct their marketing program in mid-2017. Woody helped with marketing management, as well as, helping PDS to establish an annual marketing budget and executed the creative and management of all the inbound/outbound content and deadlines. Due to longevity and a woodworking focus, PDS is well known and…

BENZ is an established brand in European markets, but despite a great reputation for advanced engineering and tooling performance, the company’s North American presence, BENZ, Inc. lacked brand awareness in its target markets of wood, metal, and composites. Woody developed a strategic plan that encompassed a new web presence, print and online marketing, trade shows,…

Woody conceived a strategic plan to position, BETCO a metal storage building manufacturer as a single-source self-storage resource. The results have been dramatic. In the two years the company has worked with Gotham for strategic marketing planning and execution, BETCO sales increased 60 percent in the first year and are on pace to grow another…