BENZ is an established brand in European markets, but despite a great reputation for advanced engineering and tooling performance, the company’s North American presence, BENZ, Inc. lacked brand awareness in its target markets of wood, metal, and composites. Woody developed a strategic plan that encompassed a new web presence, print and online marketing, trade shows, direct marketing, both paid and organic search, and social media.

Since launching BENZ, Inc.’s brand strategy, the company has experienced growth in name awareness, brand recognition, leads, and sales. Revenue has grown an average of 28% over the three years Woody has managed the marketing program.