Virtual Marketing Director
905 Hwy 321 NW Ste 218 | Hickory, NC 28601
828 244 6552 | email@example.com
I think most business owners recognize the importance of marketing as a concept, but when it comes to developing and executing a well-rounded marketing plan there is a lot more to it than I ever realized. Although I have a “do-it-myself” approach with most things, I knew I was too preoccupied with other areas of running my business to put together a marketing plan that would actually make a difference.
After taking some time to learn how we do business, Woody put together a very thorough approach for marketing my company. Although we are just a few months into the plan I can say without hesitation that traffic is way up on all fronts from previous years, and I was particularly surprised to see our new website popping up on the first page of Google searches for nearly all of our key word phrases in an extremely short period of time.
I find Woody to be straight-forward and honest without pushing me for services I am not interested in.
When Woody first approached BETCO about his month-to-month, virtual Marketing Director service. BETCO was just emerging from the “Great Recession”, which had effectively ended new self-storage building products for a few years. We liked the concept of hiring a 30-year marketing veteran on a part time basis. The first year we worked together, Woody was able to build a cohesive marketing strategy, rebrand the company and create and implement inbound/outbound marketing that helped grow our first year sales by 60%. Our second year sales grew by 40% and enabled us to add a second production shift. Our marketing program is now highly organized and a CRM is used to measure leads and keep our internal sales team organized. Although Woody requires no contracts and is month-to-month, he has led our marketing program for four years at the fraction of the cost of a full time Marketing Director. Woody is trustworthy, knowledgeable and he understands how to take companies to the next level.
We have always had a great reputation for building our line of reliable, HASKO heavy-built machines within the hardwood flooring industry. However, most of our marketing efforts were minimal and didn’t reflect the quality of the machines we build. Woody helped elevate our branding in one year with a logo, business card rebrand, overview video, product videos, press releases, trade advertising, social media, inbound marketing and a new trade show booth. He invested the time to understand our business, our culture and overall goals to craft a strategic marketing plan to help us reach additional woodworking markets that had been previously untapped. Woody was easy to work with and we are extremely pleased with the results.
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