Precision Drive Systems (PDS) hired Woody to virtually direct their marketing program in mid-2017. Woody helped with marketing management, as well as, helping PDS to establish an annual marketing budget and executed the creative and management of all the inbound/outbound content and deadlines. Due to longevity and a woodworking focus, PDS is well known and had saturated the industry. In 2019, an aggressive push was enacted to recruit the much larger and lucrative metalworking industry. Through customer surveys, analytical data and market research, Gotham significantly helped the profitability of PDS, while raising brand awareness and inbound sales opportunities.