Beech Mountain Club

As virtual CMO for Beech Mountain Club, Woody built a strategic plan to recruit new and retain existing members. From this plan, new messaging and tactics were launched within a newly rebranded public-facing website. Additionally, Woody participated in and evaluated the tour that prospective members took and offered suggestions to improve the overall experience. Existing paid search accounts were reviewed and revamped, and a local billboard campaign was implemented. Results included heightened brand awareness both locally and regionally, increased web traffic, and lead generation. Within the year, Beech Mountain Club increased retention over previous years and is far ahead of the plan for adding new members.