What Type of Company Can Benefit Most from Virtual CMO Services?
Mid-sized companies that can allocate an annual marketing budget but need someone to organize and drive marketing for success. Typically, my clients lack a dedicated Marketing Director or Chief Marketing Officer. Many industrial firms try to assign marketing responsibilities to the Sales Manager, which is too much for one person. Sales and Marketing management are two full-time roles. MarketingGhost is perfect for companies wanting to grow but struggle with disorganized or non-existent marketing programs.
What Type of Marketing Does Woody Specialize In?
With over 35 years of experience in marketing, I have primarily worked in the manufacturing sector, but I also have extensive experience and successes with B2C and non-profit organizations.
Are MarketingGhost Virtual Chief Marketing Officer (CMO) Services a Good Value?
The average salary for a Chief Marketing Officer (CMO) in the United States is about $187,113. The typical annual salary for a Marketing Director in the U.S. is around $104,448. Since 1989, my team and I have worked with companies worldwide, improving brand awareness and increasing leads and sales in marketing. With “fractional” CMO services, my clients gain access to expert marketing support, organizational management, and smooth team integration for as little as $36,000 a year.
What are the Monthly Rates and Terms for MarketingGhost Virtual CMO Services?
Fees for MarketingGhost Services start at $3,000 per month. Marketing success doesn’t happen overnight. It’s recommended that engagement lasts at least 12 months. Clients are asked to sign a contract, which includes an opt-out clause for both parties with a 30-day notice.
Is the Fee for Virtual CMO Services a Retainer?
No, the $3,000 minimum fee covers Woody’s services as your company’s Chief Marketing Officer. In this role, I will attend team meetings as needed, collaborate with the Sales Manager and sales team, provide strategic planning, and offer proactive creative ideas to drive success. I also manage and communicate with all third-party media representatives and analyze ad measurement.
What is the Suggested Annual Marketing Budget for Success?
For manufacturing firms, .05- 6% of gross annual sales is recommended as an annual marketing budget. This budget covers all external print and digital marketing and should not include the Marketing Ghost fee, which is more of a personnel expense. Trade shows require additional budgeting. Underspending can lead to poor results. A minimum marketing budget of $80,000 a year is recommended.
Is There a 15% Agency Fee for Purchased, Third-Party Media?
A key advantage of MarketingGhost Virtual CMO services is that client companies are billed at net rates directly from third-party media, saving the company 15% on all ad spends. Often, this savings covers the cost of MarketingGhost services. Other third-party services like printing, signage, video production, and photography are also managed by Woody but are billed directly to the client.
Who Owns the Artwork Created?
I have a team of experienced content writers and designers to execute creative campaigns. I can also collaborate with your preferred content writers, photographers, videographers, and designers. All artwork becomes the property of the client company once full payment is received.
Do Woody’s Strategic Plans include Print and Digital Media?
Yes, unless the client prefers otherwise. The buying market includes Baby Boomers, who are more traditional, and Generation X, as well as Millennials, who are digital natives. More established customers with financial decision-making power look for products in traditional media, such as trade magazines and trade shows. The younger market primarily seeks product information online. Using both print and digital media covers the full range of prospects.
What Are the Essentials for Marketing Success?
How Many Clients Do You Work with At One Time?
The maximum number of MarketingGhost clients at one time is six.
Do You Offer Trade Show Support?
Woody assists in planning marketing for a show, which includes booth setup and trade show art creation for signage and collateral to distribute at the event. It covers pre- and post-show marketing. MarketingGhost Virtual CMO services do not include trade show logistics or attending the event.
How is Success Measured?
Your goals become my goals. Analytics, including both quantitative and qualitative surveys, are used to closely monitor advertising results and customer perception. Quarterly, a report is generated that covers web traffic and analyzes customer and prospect engagement and preferences.