Potential buyers look for these:

• Formalized business strategy
• Strong brand
• Proven strategic marketing plan
• Repeatable process
• Family of unique, differentiated products
• Good year-over-year revenue growth rate
• List of repeat customers
• Positive cash flow

Another important element potential buyers will consider is a managerial team or at least a second-in-command who can dependably run the business in the absence of the present ownership.

Marketing Adds Value

Marketing can significantly increase business valuation. Any buyer wants assurance of future revenues. You can solidify that perception with a strong, identifiable brand and a strategic marketing plan that has proven ROI.

Good marketing accentuates the unique differences in products and carries the message to the market through multiple advertising, public relations, and direct sales tactics. The result is a positive impact on recurring revenue, positive cash flow, annual growth rate, and increased repeat customers.

Before you begin seriously exploring an exit strategy, let’s discuss how we can maximize the selling price of your business through smarter marketing.

Contact Woody Stoudemire at info@MarketingGhost.com to learn how you can increase your company valuation with a strategic marketing plan and increased brand awareness.

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